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Big Data vs Fast Data

Key Points

  • Understanding the difference between big data (large‑scale, stored for deep, historical insights) and fast data (low‑latency, real‑time streams) is essential before designing an AI or automation strategy.
  • Big‑data architectures prioritize massive storage and batch processing—typically using data warehouses—to support model training, historic pattern analysis, and compliance‑driven governance.
  • Fast‑data systems are built for real‑time responsiveness, focusing on rapid ingestion and immediate value extraction rather than sheer volume.
  • The two approaches represent a trade‑off: optimizing for big data can limit the flexibility needed for fast data, and vice versa, so teams must deliberately choose—or carefully combine—architectures that match their primary business need.
  • Selecting the appropriate technology stack for the chosen data paradigm directly influences scalability, value generation, and overall success of AI initiatives.

Full Transcript

# Big Data vs Fast Data **Source:** [https://www.youtube.com/watch?v=vWVOMV_vxxs](https://www.youtube.com/watch?v=vWVOMV_vxxs) **Duration:** 00:15:13 ## Summary - Understanding the difference between big data (large‑scale, stored for deep, historical insights) and fast data (low‑latency, real‑time streams) is essential before designing an AI or automation strategy. - Big‑data architectures prioritize massive storage and batch processing—typically using data warehouses—to support model training, historic pattern analysis, and compliance‑driven governance. - Fast‑data systems are built for real‑time responsiveness, focusing on rapid ingestion and immediate value extraction rather than sheer volume. - The two approaches represent a trade‑off: optimizing for big data can limit the flexibility needed for fast data, and vice versa, so teams must deliberately choose—or carefully combine—architectures that match their primary business need. - Selecting the appropriate technology stack for the chosen data paradigm directly influences scalability, value generation, and overall success of AI initiatives. ## Sections - [00:00:00](https://www.youtube.com/watch?v=vWVOMV_vxxs&t=0s) **Choosing Between Big and Fast Data** - The speaker explains how distinguishing big data from fast data guides AI and automation architecture choices, emphasizing the trade‑off between large‑scale insight generation and real‑time responsiveness. - [00:03:05](https://www.youtube.com/watch?v=vWVOMV_vxxs&t=185s) **Big Data vs Fast Data** - The speaker contrasts big data’s depth‑focused technologies like Spark, AI platforms, and visualization for predictive modeling with fast data’s speed‑oriented applications such as real‑time fraud detection, personalization, and IoT automation. - [00:06:21](https://www.youtube.com/watch?v=vWVOMV_vxxs&t=381s) **Transient Edge Storage for Real-Time Decisions** - The passage describes using short‑lived edge or cache storage to temporarily aggregate recent event data for immediate decision‑making, then outlines a crawl‑walk‑run maturity model for progressing with big‑data architectures. - [00:09:29](https://www.youtube.com/watch?v=vWVOMV_vxxs&t=569s) **AI‑Driven Dynamic Data Governance** - The speaker outlines how AI‑powered, dynamically scaling storage with automated governance can unify fragmented data warehouses into a fast‑data fabric, reducing maintenance and enabling quicker insight generation across maturity stages. - [00:12:43](https://www.youtube.com/watch?v=vWVOMV_vxxs&t=763s) **Combining AI, Automation, and Fast Data** - The speaker explains how organizations can layer AI and automation onto fast‑data streams to enable real‑time alerts, personalization, label refactoring, and dynamic pricing, while emphasizing that AI model creation and big‑data infrastructure are separate but complementary investments. ## Full Transcript
0:00Data is the foundation of AI and automation, 0:03but not all data is the same. 0:06And if you don't understand the difference between big data and fast data, 0:10you might be building your AI strategy on the wrong foundation. 0:14We've talked about big data a lot, 0:16and there are plenty of systems that are optimized for big data. 0:20However, they might not be best suited for fast data. 0:24This is a real problem for technologists today. 0:27For one, we're working with different kinds of data. 0:29We need to make sure we're putting it on the right architecture. 0:32So do you think you optimize for scale 0:35and deep insights or more so for real time responsiveness? 0:40Today we're going to break down how to make the right choices here. 0:44And let's go through exactly what these two categories mean. 0:47Why they actually represent a trade off, and how understanding 0:51where you fit will directly impact your ability to scale. 0:55So while we're going to go through two definitions here, 0:58I want you to really think about how this not only are two different categories, 1:02but essentially represent a trade off because as you start to optimize 1:06for big data, you lose the flexibility to gain value out of fast data. 1:11So you need to make sure that you're always comparing these two 1:14to really figure out which category your work really falls into. 1:18And it's all about where we get value from data. 1:21Are we getting value from fast data, or from the fact 1:24that there is a lot of data to gain insights from? 1:28So there isn't really a silver bullet technology. 1:30These are two completely different kinds of architectures, and technology suites. 1:36So really have to make sure that you pick a side basically, 1:39and you're going to optimize for that. 1:41Maybe you'll use them in combination. 1:43But let's start by going through the definition of what these really mean. 1:47So first things first we'll talk about big data. 1:51You probably work with big data all the time. 1:53We've probably been talking about it for about over a decade now. 1:57And this is basically where we're trying to analyze 2:00massive amounts of data sets to extract insights over time. 2:04If your goal is to train AI models, analyze historic patterns, 2:08or manage massive 2:09data archives, you're going to be dealing with some kind of big data, 2:13and you're going to see a bigger focus on big data 2:16when you have really, important compliance and governance requirements. 2:21So when you're building a big data architecture, 2:24you're going to see some common themes. 2:26And really the biggest and most important thing about 2:28big data is the data storage and management component. 2:32So that really relies, 2:35on your data warehouse, which is going to be some kind of 2:38very large data repository where all this data is stored. 2:42And that's where getting your value right. 2:43The fact that you can put lots and lots of information 2:46more than you ever could before in one place to build value from it. 2:51And then what 2:51really comes with this as another key technology would be something to help 2:57process and manipulate the data in some way. 3:01So you can then extract even more value out of your data. 3:05So this could be some kind of automation 3:08or processing technology like spark for example. 3:12And that's essential when you're working with big data. 3:16The other piece of this you're going to see would be, business insights. 3:21And AI platforms. 3:23So you're going to want to create dashboards from this data. 3:27You're going to want to create different kinds of models. 3:31You're going to want to get more insights from how we're actually using this data. 3:35So in that you're going to see lots of technologies 3:39around, data visualization, an AI platform. 3:43So data scientists can actually work with the data. 3:46So these are really the core technologies you're going to be seeing 3:49when talking about big data and the kind of architecture 3:52you're going to be driving towards, if you're working, on AI model training 3:57or any kind of predictive analysis or even think about deep learning, 4:01these are the kind of investments 4:02that make sense because they're going to help you scale in depth. 4:07Now let's talk about fast data. 4:10And to no surprise, fast data is all about speed. 4:14Whereas big data was all about depth with fast data. 4:18It really is more about how we can make instant decision making. 4:22And this could be for fraud detection, personalization, 4:25or some kind of internet of Things automation, just as some examples. 4:29This is not to say that fast data can't be large. 4:34It really has to do with where does the value come from? 4:38This is it. 4:39The data valuable at that point in time, 4:42or is it valuable in aggregation over a long period of time? 4:46And then based on the answer to that question, 4:48you can start to really see the differences here. 4:51And so with big data, if you wanted to forecast your sales for next year 4:56using past and historic sales as evidence, that would be a big data use case. 5:01If you want to know what your sales were in the last five minutes, 5:05that would be fast data and you might use that to make decisions going forward. 5:10So both are incredibly important and powerful, but it really has to do 5:14with the difference in where that data value lies. 5:17Now you're going to see different kinds of investments as well. 5:21With fast out, are 5:22you really going to see more investments in data integration? 5:26So you definitely for pretty much all data, 5:30the cornerstone of this really is going to be some kind of, 5:34streaming or something like Kafka. 5:38That's going to take all these little data events 5:41and is going to aggregate them 5:44and send them off to another system 5:47so that we can actually then, 5:50bring them in and take some kind of action on them. 5:54So this would lead to some kind of system 5:57that would actually do some kind of event. 6:00Right. 6:01You want to take that data and then trigger something off of it. 6:05So you have your stream here, which is an incredibly important piece of technology. 6:09And then this is probably going to link to some kind of function as a service 6:13or some kind of very low latency, lightweight 6:17processing, structure where you can trigger and run this event. 6:23This is basically going to allow us to make very quick decisions 6:27that are really just siloed and isolated and completely independent from each other 6:32and do not run as an aggregate system per se. 6:36And then the last piece of this really is a little bit of storage. 6:40Usually storage that's ephemeral. 6:42Maybe lives on the edge or could be a cache so that you can actually take, 6:49a couple of these events and a couple of these data points 6:52that we all agree are very important and start bringing them all in, 6:57to store them in the short term when they have value. 7:00So if you want to know what happened in the last five minutes or what happened 7:03last hour, you can kind of keep an inventory of this. 7:06This isn't its final destination. 7:09It's not the last place, that it's going to be stored 7:11or its permanent data warehouse, but it's needed to facilitate that value. 7:17When you need data in real time. 7:20So these are really our core key differences here and architectures. 7:23But let's go ahead and take a look now at what kind of maturity models 7:27we really have around both of these kinds of data. 7:30So now that we understand what big data is and the kind of architecture 7:35it generally has, let's get an understanding of different levels 7:38of maturity when working with big data. 7:41So let's break this down into crawl walk, run or kind of like beginner intermediate 7:47advanced models of what it really looks like to work with big data. 7:52Most of us have started in 7:53this stage where we have many different data silos, 7:57in our organization and within those silos. 8:01You know, we have our data repositories, which is great. 8:04Maybe we're doing a bit of AI off of some, maybe we're building some dashboards 8:08off of others, and, you know, we're generating business value. 8:13We're finding new things from our data. 8:16So there's really nothing wrong with this kind of architecture. 8:18This is naturally where most people start out, 8:22when working with some kind of big data architecture. 8:25And then quickly, you'll start to realize that you find 8:28more optimization by generally bringing everything together. 8:31So moving all these sources to one larger data repository 8:36where they can reside, either as like a data fabric or a data mesh, 8:41or literally storing them all in the same kind of location. 8:44And this is where you'll start to see the introduction of some kind of, 8:48processing technology. 8:50So you're starting to work with big data technologies. 8:54You're starting to really 8:55see the different kind of connections that can be formed. 8:57You're finding those basically economies of scale of bringing new things together. 9:02It's again, in the natural progression from, that stage. 9:07Now, taking this even further, 9:10because I think many people have data warehouses, you have data fabrics. 9:13This is well established now. 9:15It's really about adding actually AI and automation to this kind of architecture. 9:20So in your data repository we would really expect 9:25to have some kind of auto scaling, at the storage level. 9:29So we could actually work with different levels of storage 9:32that change dynamically based on business need. 9:36As well as we would also want this just totally encompassed 9:39in some kind of smart or, auto governance kind of structure. 9:44So that you have this kind of locked down 9:48and this can be driven by AI actually. 9:51So you can actually be enhancing 9:54your data architecture in general with AI. 9:57And that's really what's 9:58going to take you to a more advanced place where you can load more data. 10:02And a lot of the, 10:05basically the maintenance that comes with this can be automated 10:09and you can move faster and focus on the actual business insights 10:14and AI models that can be generated out of this data, 10:17as opposed to focusing too much on maintenance and organizational silos. 10:22So, for example, an organization might start from siloed data warehouses 10:27to a unified data system or fabric, and then further enhance their big data 10:31architecture with AI and automation to make it as optimized as possible. 10:37All right. 10:37Now let's talk about the different maturity levels with fast data. So 10:43this is going to be again very different than big data. 10:46But really we want to walk through this different levels of maturity here. 10:51And we want to see what this really looks like when working with fast data. 10:55And this is again going to be much more data integration focused. 10:58So generally what people have to start with when working with fast data 11:04is some kind of log analysis or real time alert or notification system. 11:10So you have your event and that basically is going to trigger 11:14some kind of alert. 11:18And that's going to notify 11:19that's going to share to people, let them know that that event happened 11:24and then hopefully they can make better decisions moving forward. 11:28Now how can we take that further? 11:30Basically by adding AI. 11:32So what I can do is it just doesn't take an alert 11:35that sends to a human that says, do something about this. 11:39It can actually then trigger an event and categorize, 11:43or summarize or do some kind of advancement with that. 11:47To actually tell someone, you know, this is fraud. 11:50We're labeling this as fraud. 11:52We're labeling this as high risk. 11:54You're creating some kind of, you know, flag on it, maybe, 11:57so that you can maybe, 11:59again, make better decisions, that it's more than just a notification. 12:03You're now actually sharing more information on it. 12:06And then next would really be adding more autonomy to this. 12:11So that not only is your fast data able to send a notification, 12:17you're able to identify it, categorize it, and actually do something about it. 12:22So this would be some kind of automation, some kind of action that can be taken. 12:27So across all these different maturity models, 12:30I think this path actually builds much more naturally on each other 12:34and requires a lot less, technical advancement, 12:39between each stage as compose as opposed to big data. 12:43And what we can really do with this here is 12:47we can take advantage of the different kind of AI and automation capabilities. 12:52So think of this, not just as, you know, as an example, I would say, 12:58so that someone might first just use this to share alerts on sales. 13:03Then they can actually take fast data to work further and in real time, 13:07do some kind of personalization, for the customer. 13:11So, you know, label or refactor something and then to take it even to the next step 13:16would be to dynamically change the price in real time 13:19based on some other information from fast data and other kind of, 13:24information that's coming into the system. 13:27So that's how an organization could really take this from one stage to another. 13:31Now, you've probably heard me talk about AI 13:34when referring to these kinds of, models. 13:38And you are correct in your thinking, don't you need big data to build those 13:42AI models? You are correct. 13:44But what's important to really notice here 13:47is that you're not going to build your system, 13:50or host your system here. 13:52Really, for fast data on a big data system. 13:56There are two different things. 13:57So you might build an AI model that would help you classify 14:01different types of events. 14:02And it's applied to fast data. 14:05So sometimes you need both. 14:07But the important takeaway here is that they are two different things 14:11that can be done in combination, but really are totally different 14:16in terms of the types of technology and investment that you need in it. 14:20Ultimately, here's why this matters. 14:22AI and automation don't work without the right data foundation. 14:26If you're investing in big data, you're setting yourself up 14:29for deep insights and long term AI growth. 14:33If you're investing in fast data, you're optimizing 14:36for real time AI and optimizing. 14:39Hopefully you should be walking away from this video, 14:42understanding the key differences between fast data and big data, 14:46and try to understand where your work 14:48and how your data finds value ultimately falls on this scale. 14:53She should be able to say where 14:55where you really fall into between these two categories. 14:58Are you optimizing for depth or for speed? 15:02Either way, getting this right is essential 15:04because the future of AI driven business insights 15:08depends on whether data strategy aligns with AI goals.