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Boost Security with IBM Cloud App ID

Key Points

  • Personalized sign‑in experiences build user trust and make apps feel tailored, much like a barista remembering a regular’s order.
  • IBM Cloud App ID lets developers add secure authentication and authorization to mobile and web apps without the usual complexity and risk.
  • The service supports both native email/password sign‑up and social logins (e.g., Facebook, Google) while securely storing user data in the cloud.
  • With App ID, developers can control backend resource access and customize app experiences using user preferences, and it works across iOS, Android, and web using open standards like OAuth and OIDC.

Full Transcript

# Boost Security with IBM Cloud App ID **Source:** [https://www.youtube.com/watch?v=XlrCjHdK43Q](https://www.youtube.com/watch?v=XlrCjHdK43Q) **Duration:** 00:01:55 ## Summary - Personalized sign‑in experiences build user trust and make apps feel tailored, much like a barista remembering a regular’s order. - IBM Cloud App ID lets developers add secure authentication and authorization to mobile and web apps without the usual complexity and risk. - The service supports both native email/password sign‑up and social logins (e.g., Facebook, Google) while securely storing user data in the cloud. - With App ID, developers can control backend resource access and customize app experiences using user preferences, and it works across iOS, Android, and web using open standards like OAuth and OIDC. ## Sections - [00:00:00](https://www.youtube.com/watch?v=XlrCjHdK43Q&t=0s) **Untitled Section** - ## Full Transcript
0:01[Music] 0:04wouldn't it be awesome at the barista at 0:07your local coffee shop remembered your 0:09name and your usual brew if you are 0:11building an application you may want to 0:13build that kind of tailored experience 0:15for your users to make them feel special 0:17or save them time of course no matter 0:21how great your idea is the success of 0:23your app depends on your ability to 0:25build trust with your users which comes 0:27down to securing your users data and 0:29protecting the system that your app 0:31accesses knowing who is using your app 0:33is a key part of this which starts with 0:36adding sign-in functionality but as a 0:38lot of developers now adding 0:40authentication and authorization to your 0:42app is both risky and complex that's why 0:46we build app ID of IBM cloud app ID 0:49helps developers to easily add 0:51authentication to their mobile and web 0:53apps and hosts user data in the cloud 0:55that developers can use to build custom 0:58app experiences to make the sign-in 1:01experience easy for your users with app 1:03ID you can let users sign up directly 1:05from your app and then sign in with 1:07their email and password or you can let 1:10users sign in through their Facebook and 1:11Google accounts with credentials they 1:14already know once your users 1:16authenticate you can authorize access to 1:18back-end resources that your app uses 1:20app ID also helps you deliver tailored 1:23experiences for your users based on a 1:25variety of factors like their app 1:27preferences and I buy these you can sort 1:30information about your users and let 1:32developers use this info for their apps 1:34app ID is available for iOS Android and 1:38the web and of course it is built with 1:41open standards like oh ah - and oh I DC 1:44to get started check out the app ID 1:47service in the IBM cloud catalog 1:50[Music]