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Choosing the Right Storage Consumption Model

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# Choosing the Right Storage Consumption Model **Source:** [https://www.youtube.com/watch?v=WL8NW_5owsI](https://www.youtube.com/watch?v=WL8NW_5owsI) **Duration:** 00:08:25 ## Sections - [00:00:00](https://www.youtube.com/watch?v=WL8NW_5owsI&t=0s) **Navigating Data Storage Consumption Models** - The speaker outlines the four main consumption models for on‑premise data storage—traditional purchase, financing, pay‑as‑you‑go/utilities, and Storage‑as‑a‑Service—and presents five criteria to help decide which is best for an organization’s TCO and needs. - [00:03:13](https://www.youtube.com/watch?v=WL8NW_5owsI&t=193s) **Pay‑As‑You‑Go Storage Models** - The speaker outlines a utility‑style storage option where customers pay a modest base fee plus usage‑based charges, and compares it to a cloud‑like storage‑as‑a‑service tier that also bills according to consumption. - [00:06:31](https://www.youtube.com/watch?v=WL8NW_5owsI&t=391s) **Key Factors for Storage Choices** - The speaker outlines five critical considerations—cost volatility and budgeting, lifecycle management and support, accounting preferences (Capex vs. Opex), personnel overhead, and the predictability of storage use cases—when selecting a storage solution. ## Full Transcript
0:00So, you're looking to buy data storage for as  cheap as possible 0:05like all of us these days 0:07especially with data growth growing exponentially 0:10and AI projects absolutely eating up the money and budget 0:17that you have for your it organization. 0:20So what do you do about it? 0:21Well, you look at data storage for your on-premise environment 0:25and look at all the different consumption models 0:28and figure out which one is best for you and how can you optimize your TCO, 0:33but you find: should you be buying it traditionally or financing it? 0:38You find that there's options for having hardware maintenance refresh contracts. 0:44Where you have a higher level maintenance and get refreshes over time around SLAs. 0:49You find you can pay-as-you-go with utility or flexible models 0:53or you could buy it as Storage as a Service. 0:56How can you know which one is right for you? 0:59Today I'm going to talk through the four most common ways to purchase data storage in a consumption model, 1:05and then explain the five factors you ought to consider for which one is right for you in your business. 1:12Let's start with traditional purchasing or financing of data storage. 1:19What that looks like is you buy a storage box and then some period of time later usually determined by your depreciation cycles, 1:26or your maintenance contract on these storage devices you  refresh that box. 1:34You pay cash up front for that first box. You don't pay for another while, 1:41and then you pay cash again when you refresh that box. 1:46Under traditional there's also the option of financing this just like you might finance a you know large purchase or car over time. 1:54It's a lot like a bank loan but this is the traditional view of it you're refreshing it based off your own cycle. 2:01You're managing that very particularly and that's how you handle it. 2:05The next option is one that's newer to the market. Which is this higher level maintenance contract that includes hardware refreshes. 2:15So just like the traditional, you're purchasing that box up front, and you are paying cash for that, but you're paying cash that covers the hardware box and the maintenance contract you're choosing includes, not just maintenance on that storage box, but also future hardware refreshes around SLAs. 2:40This might be canister only replacements when you need more performance every couple of years, 2:46or this might be more inclusive of SLAs around getting a hardware refresh when you need it, like our storage assurance program. 2:55This you can either pay all up front, you can pay annually, you you can pay quarterly, you can pay monthly, and typically what it is, is a flat rate guarantee. So you have budget certainty getting 3:09that hardware refresh around the automatic SLA  when needed. 3:14The next option is the pay as you go model, some vendors call it storage utility, some vendors call it this flexible option, 3:21and with this one you purchase the storage up front, 3:27and you have that box and you choose to refresh it you're the one in control of when to refresh it. It's not around SLAs, but what you agree to is some kind of base payment. 3:40So maybe the base payment is just a half a dollar every year, but then you pay based off of your consumption on top of that base capacity payment. 3:47so maybe in year two you end up using more you had to pay a full dollar. That happened again out here, and as your storage grows 4:01maybe you're paying more and more over that base flat terabyte over time. 4:06gives you room to grow pay as you go, 4:09and something to look for here is what type of offering that client or vendor is giving you with regards to managing this, 4:20so that you can see how much you're using over time and see what kind of payment you can expect. 4:26The last one I'm going to hit is definitely the most common 4:29because it's cloudlike in its model, 4:32which is the storage is a service. 4:35Here you're buying a storage box but, you're buying more of a tier. 4:40You don't really know exactly what box it is, 4:44you just know they've guaranteed some kind of performance for you, 4:49with this and much like this model up here 4:52you're paying for consumption based off of what you're using. 4:57So sometimes you'll pay more. Sometimes you'll pay less. 5:01This consumption is more based off of the terabytes as well, but it's based off of service level agreements. 5:08Whereas this one is more financial in its nature. 5:12One thing to look for in the storage of of service contracts is there's a lot of T's and C's in them as well, as like this contract, 5:20are they making you pay based off of physical capacity or effective capacity? 5:26If your data is extremely reducible is that a benefit you're getting or is that a penalty you could see in the future? 5:34So be looking out for that when you're considering these contracts. 5:38Okay now that you know the basics on how the four of these models work, 5:42let's talk about the five decision criteria you need to think about when deciding which option is best for you and your company. 5:51number one is modernization risk. How modern do you want to stay. 5:58For some your you cases it's all right if you have a box it stores your data and it lasts for a long time, 6:05but some use cases you need to keep up with regulatory requirements or business needs over time, 6:11so you want pretty consistent hardware refreshes which some of these models offer and some of these models do not as well. 6:22The second key factor to consider as budget certainty the dollar signs kind of show that, 6:27but you can see there's flat rate guarantees on some of these. 6:31Whereas some of these your cost could balloon over time, 6:34or your cost could be dependent on whenever you refresh, 6:38so you have to ask for budget approval 6:41every time you want to modernize your equipment. 6:43There's tension between those two. 6:45So, you need to decide what's most important for your use case as a company. 6:50The third one is life cycle management and support experience. 6:55Some of these you're buying a box, you're configuring it, 6:59and then you don't really get that much support 7:01except for what you signed up for until a while later. 7:05Some of these are very hands-on. 7:08You don't even know what storage you're buying. 7:09You just know that you're getting what you were promised, 7:12and so you have to consider how much overhead you want in your lifecycle. 7:17How much personnel you want managing in your own company for that. 7:22The fourth factor is accounting preferences. 7:25Some of these lean more capex, capital expense, 7:29some of these lead more Opex, operational expense. 7:32Which is right for you and your company? 7:34Talk to your accounting division about this, right? 7:37And then the fifth and final factor to consider is what is your storage use case? 7:43Is it changing and growing a lot over time, 7:46or is it extremely predictable? 7:48Some of these allow you to not have  to over provision, 7:53and see advantages where you don't have to basically 7:57have a lot of growth that you're paying for, 7:59but some of these are less expensive typically 8:03but you have to manage that capacity growth over time. 8:06So consider which option is right for you there. 8:09Thanks so much for joining today, I hope this gave you a nice introduction 8:13to the consumption models for data storage on-premise purchases, 8:18and which one might be right for you. 8:21Thanks for watching. 8:22Before you leave please remember to click like and subscribe.